Digital Marketing Portfolio
DIGITAL MARKETING STRATEGIST
HI, I’M TRISTINA.
And I love all things travel, culture, and digital! I help drive traffic to small businesses by creating one-of-a-kind SEO, Content, Paid Media and Lead Generation strategies.
After 15 years in event planning and education, I found that I had a knack for strategic planning. Paired with a love for creating and attention to detail, I can get lost for hours crafting meticulous everything-you-ever-needed-to-know web pages, Excel sheets, and strategy presentations.
Armed with a desire to level-up my technical skills and know-how, I enrolled in a digital marketing program aimed at elevating women in the tech industry. After graduating, I seamlessly combined my skills, innate talents, and a my passion for serving people into a career as a digital marketing strategist.
When I’m not offering data-driven solutions to help business owners grow, you’ll find me traveling, practicing my second-language, and finding any excuse to get outside and hike or bike (even if it’s just to the grocery store).
MY SKILLS & TOOLS
SEO & CONTENT MARKETING
- Search Engine Optimization (SEO)
- SEO & Content Audits
- Keyword Research
- On-Page, Off-Page, Technical SEO
- Multi-Channel Strategy
- Content Calendar
- Content Creation
- Google Analytics*
- Google Search Console
- Google Tag Manager
- Keysearch, Moz, SEMRush
- WordPress, ScreamingFrog
PAID MEDIA & USER ACQUISITION
- Paid Media Strategy
- Paid Search
- Paid Social
- Search Engine Marketing (SEM)
- Facebook & Instagram Ads
- Google Search Ads*
- Google Display Network
- YouTube Ads
- User Acquisition
- E-Commerce
LEAD GENERATION STRATEGY
- Lead Generation Strategy
- Lead Generation for Small Businesses
- Content Marketing
- Conversion Rate Optimization (CRO)
- Email Marketing
- Lead Magnets
- Landing Page Creation
- Marketing Automation
- Nurture Funnel
- Workflows
- Hubspot*
- Mailchimp, ConverKit
CLIENT TESTIMONIALS
Bryan Hillyer, CEO @ Eco Pacific Diving
Tristina presented a deep understanding of SEO and Content Marketing. In addition to creating a strategy tailored to my business’ goals, her attention to detail really came through across all aspects of the project. She communicated well and explained things in a way I could easily understand. Tristina was awesome to work with, and I’m so excited to work on my blog and optimize my website using her suggestions!
RECENT WORK
Eco Pacific Diving: An eco friendly way to market
THE CHALLENGE
HOW DO I GROW MY EMAIL LIST?
Eco Pacific Diving is a scuba diving company in Vancouver, Canada that strives to provide high quality, safe instruction while educating consumers on eco friendly dive practices. A solopreneur opening his own sustainable scuba businesses, he needed help to leverage Eco Pacific diving’s content marketing to increase conversions.
THE SOLUTION
AN SEO & CONTENT STRATEGY THAT OPTIMIZES AND ENGAGES.
Tristina completed an audit on analytics, SEO, and content to make recommendations for success. With the audit completed, she was able to create a full SEO & Content strategy that gave the company confidence to produce content to reach their target audience.
WHAT I DID
OPTIMIZATION AND STRATEGY INCLUDED:
- User persona development
- Trackable KPI’s developed using industry benchmarks
- On-page, Off-page, and Technical SEO optimizations
- A content calendar utilizing pillar content strategy
- 12X projected conversions
Cultural Threads: Paid Media that’s homegrown
THE CHALLENGE
HOW DO I INCREASE ONLINE SALES?
Cultural Threads is an e-commerce store that supports indigenous Peruvian women by giving them a platform to sell hand-made accessories made from the alpaca they raise. With mostly seasonal items, Kristen desired consistent sales year-round that she could ship from her California studio in order to hire more artisans. With existing visual branding that stuns, she needed help to expand her reach and turn browsers into buyers.
THE SOLUTION
DESIGNING A PAID MEDIA STRATEGY AS CUTE AS AN ALPACA
Tristina worked with Cultural Threads to create dynamic search ads to awe customers at each stage of the customer journey. Proving ad mock-ups and detailed instructions, she provided everything the company needed to implement a full-funnel Paid Media strategy.
WHAT I DID
PAID MEDIA STRATEGY INCLUDED:
- User persona and customer journey development
- Website and social media recommendations
- Google search and display ads campaigns
- Google Shopping ads campaign
- YouTube ads campaign
- Facebook & Instagram Campaign and ad mock-ups
- Email marketing tactics for e-commerce
- Projected 180% ROAS
Janelle Hardy: Writing for leads
THE CHALLENGE
HOW DO I 2X MY SALES?
Janelle Hardy is a Canadian artist, writer, and podcaster who helps women seeking to regain their vibrancy through her signature memoir-writing courses. An established course-creator, Janelle needed help leveraging content, email marketing, and paid media to increase her monthly revenue. This gave us a chance to put together a strategy for lead generation for small businesses.
THE SOLUTION
A MARKETING STRATEGY THAT LEADS USERS TO CONVERT
The solution required a holistic strategy involving multiple avenues of digital marketing. Before directing traffic to the website, Tristina suggested improvements to the existing lead magnet and created a new webinar landing page. An audit revealed content gaps and room for new tactics across owned, earned, and paid media.
WHAT I DID
LEAD GENERATION FOR SMALL BUSINESS STRATEGY INCLUDED:
- 2X projected revenue
- Increased reach projections
- Analysis of website metrics
- Competitive analysis
- Identification of SEO & Content gaps and corresponding optimizations
- Email marketing sequence
- Nurture funnel
- High-converting landing page
- Optimizations for two lead magnets
- Facebook & Instagram campaign
- Cost per acquisition and projected ROAS of 1151%
ON THE BLOG
Read our latest posts on digital advertising and marketing, crafted to give you the knowledge you need to take your business to the next level.
- Somerville Academy Review: A Comprehensive Look at the Program
- Best Business Tools for Running an Online Businesses
- Why a New Career in Digital Marketing is a Good Fit
WORK WITH ME
We specialize in lead generation for small businesses, utilizing the power of paid social and paid search advertising. Check out our services page to find out more and get your strategic Facebook & Instagram campaigns up and running! Or, book a complimentary call now!